Customers want to be sure that they’ve picked the right product before committing to a purchase. They prefer to compare all available versions, yet it’s hard or even impossible to keep so many products in your physical store.
Virtual reality solves this problem, combining the freedom of choice and ease of use in order to increase their satisfaction. A few square meters and a headset enable your customers to display your whole collections with all available modifications with just one click.
VR reduces costs of holding huge inventories, and the number of delayed purchase decisions. You don’t have to manually build every product- that is incredibly time, space and money-saving.
Here are some benefits your company can achieve by using Virtual Reality:
Increase customers’ satisfaction
The satisfied customer is a returning customer. About 80% of customers are more likely to return to the retailer, who gave them positive experience while shopping - especially, while implementing personalized and fun VR experience.
Save customers’ time
About 45% of shoppers admitted that using Virtual Reality in furniture showroom saved their time while searching for products that fit their needs. VR allows customers to browse, compare, and customize pieces of furniture without any need to wander along showroom aisles, through million products.
Increase brand interest
VR is an incredibly eye-catchy tool. It provides a deep and memorable experience to your customers, which allows them to have fun while shopping. That’s why 68% of customers admitted that they would rather spend more time at the shop if they could use Virtual Reality.
It increases sales
Ikea- the Swedish furniture giant has launched in the 2016 VR application, which is targeting €5 billion ($5.9 billion) in online sales by 2020, up from the €1.4 billion ($1.6 billion) it generated in 2016.
Based on collected materials, we created a VR furniture creator, which is an intuitive buying tool that allows customers to customize every product all while providing them with accurate information about prices, performance, and utility. The application includes many variations adjusted to the company’s profile to meet customers’ requirements.
Thanks to VR configurator our Client - which specialized in providing ergonomic office equipment for work and studying - become a market leader in the industry. The brand becomes recognizable and memorable, due to immersive and deep experience that VR provides it creates positive emotions, and stays in customers minds longer.
The Client noticed the fall of returning products, and the amount of returning customers is still growing. But what’s the most important our Client achieved growth of sales by about 40%! Hence, some customers are even asking for implementing more and more products.
Open your mind and eyes for the new opportunities, that emerging technologies offer to the furniture industry, and provide your customers with an immersive and emotional experience by using Virtual Reality.